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PHI STORY

THIS IS STORY ABOUT PHI

At Phi Academy, we believe that true beauty lies in balance and harmony. The Golden Ratio, the magical number 1.618, is not just a mathematical formula but the secret behind beauty, embedded in nature, art, and even in our DNA. This timeless design principle explains why certain faces and shapes captivate us more than others.

We don’t simply apply this principle; we make it the foundation of our brow artistry. Our mission is to help you create perfectly balanced brows, designed according to the Golden Ratio, that enhance the unique natural beauty of each client. By focusing on this ideal proportion, we are dedicated to delivering harmonious and authentic beauty with every set of brows we craft.

From Nail Salon Owners to Beauty Industry Creators: Our Journey

Our Beginning

For over 10 years, we tirelessly ran a busy nail salon, proud of our success but constantly feeling overworked and drained. Like many in the industry, we found ourselves exhausted, with little time left to spend with our family, despite all the hard work.

Looking at our two young children, we knew we had to find a better way—a way that didn’t require sacrificing precious moments with them. We realized that by adding premium services, we could earn more in less time, working smarter, not harder.

The Struggle to Grow

With high hopes of improving our business, we poured our hearts and invested in countless courses on permanent makeup (PMU). But despite our relentless efforts, all we received in return was disappointment.

The color theory was too complicated, and we often faced heartbreaking situations, like when clients were unhappy with their brows, or worse, when their brows turned bright red after healing. Clients didn’t come back, and each one disappeared like fading sparks of hope. No matter how hard we tried, there was always a sense that something was missing—an important factor we hadn’t yet grasped.

A Major Turning Point

Then we stumbled upon Phibrows, and I have to say, it was the moment that changed everything. Before that, we had struggled a lot with color theory, but Phibrows made everything miraculously clear and easy to understand.

All the challenges we once faced disappeared, making way for amazing results beyond our expectations. We were so captivated by this that our passion grew stronger than ever. As a result, in 2016, we decided to become Phibrows trainers, proudly joining the Phiacademy family and becoming some of the first Phibrows Masters in the U.S.

Dedication and Success

With a deep passion for Phibrows, we founded USA Academy Beauty School in 2016. What started as a small dream has grown into the largest Phiacademy in the United States. Additionally, our school is one of only two institutions in the country recognized by the U.S. government through the BPPE for nanoblading Phibrows training.

We have surpassed all expectations with a mission to help salon owners across the nation transform their businesses. By adding premium services, we not only help them increase their income but also elevate the true value of their salons.

2018 was a deeply emotional milestone when Jocelyn was honored with the title of Best Phibrows Master of the World. Her success wasn’t just a personal achievement but a powerful source of inspiration for Danny. He continued his tireless dedication, working even harder in the face of the challenges brought on by the COVID-19 pandemic.

In 2021, we were incredibly proud when Danny was also awarded the same prestigious title. This stands as a clear testament to our commitment: always striving to deliver the latest and most beautiful techniques to our students, helping them elevate their status in the industry.

Innovation in the Industry

As the beauty industry continues to evolve, we’ve also progressed on our own journey. When nano hairstrokes techniques started becoming popular, we were filled with excitement — we wanted to create truly stunning nano hairstrokes brows.

But we quickly realized that this method was far from easy, even for those with plenty of experience. For beginners, it was a massive challenge.

However, instead of giving up, we used it as motivation.

With unwavering determination, we spent countless hours testing, adjusting, and perfecting. The result was the birth of the Phibrows Nano Hairstrokes Combo – a technique that is not only far simpler than previous methods but also faster, easier, and still delivers incredibly beautiful and natural-looking brows.

Our Commitment to Students:

At USA Academy Beauty School, teaching is not just a profession, it’s a career and a mission that we pour our hearts and passion into. We don’t just teach the Nano Hairstrokes Combo; we also provide advanced techniques such as Philash, Powderlips, Eyeliners, and Powderbrows. Our greatest passion is making beauty education accessible to everyone, and more importantly, we are committed to ensuring that each student has the best chance to build a successful, sustainable career in the challenging and creative world of beauty.

Support Every Step of the Way

Over the years, we’ve been proud to train more than 4,000 students worldwide. We understand that learning a new skill isn’t always easy, especially when you’re working to build a career in the beauty industry. That’s why we don’t just stop at teaching techniques. Our goal is to equip our students with valuable tools to attract clients, grow their business, and, most importantly, confidently shine in their work.

We continuously innovate, bringing AI (Artificial Intelligence) into the beauty industry to help students easily automate client bookings. All you need is your talent—no need to be fluent in English, skilled at marketing, or an expert in computers.

We know that without enough clients to practice on, your skills won’t improve. And we also understand that most salon owners are extremely busy managing their business, with little time to respond to customers online. That’s why using AI to assist with booking appointments is such a vital solution.

This method, along with our AI system, has been recognized with the prestigious "2 Comma Club" award from the renowned U.S. marketing company, Clickfunnels. For us, it’s not just about teaching a skill—it’s about walking alongside you on your path to success and happiness. The Nano Hairstrokes Combo technique is our way of providing students with a smoother learning experience while mastering a technique that elevates their standing in the beauty industry.